VP Marketing Job Description for Senior Leadership Roles

The VP Marketing Job Description defines a senior leadership role responsible for shaping and delivering the marketing strategy that drives organisational growth. Experienced marketing leaders who have led cross-functional teams, delivered measurable results and partnered with executive stakeholders should apply.

VP Marketing Job Profile

The Vice President of Marketing is accountable for the development, alignment and execution of a cohesive marketing strategy that advances brand position, demand generation and customer engagement. This role oversees multiple marketing disciplines and ensures that marketing objectives support broader business goals.

The post-holder will lead a senior marketing team, set performance standards, manage budget and resources, and represent marketing at executive level. The VP Marketing is expected to combine strategic vision with operational rigour to scale marketing capability and demonstrate clear return on investment.

VP Marketing Job Description

The VP Marketing will define the marketing roadmap and deliver integrated programmes across brand, product marketing, demand generation, digital channels and customer marketing. The role requires close collaboration with sales, product and senior leadership to align go-to-market priorities, optimise customer acquisition and retention, and inform product development through market insight.

In this role the VP Marketing will set measurable KPIs, introduce governance for campaign planning and performance measurement, and ensure continuous improvement through testing and analysis. The role demands strong stakeholder management, the ability to lead change, and the capacity to develop and mentor senior marketers to achieve high performance.

Reporting to the executive team, the VP Marketing will present regular performance updates, manage marketing risk and compliance, and champion best practice in brand stewardship and market positioning. The role will require balancing long-term strategic initiatives with short-term commercial priorities to deliver measurable impact.

VP Marketing: Duties and Responsibilities

• Develop and own the overarching marketing strategy that aligns with organisational objectives and revenue goals.
• Lead, mentor and grow a senior marketing team across brand, demand, product and customer functions.
• Define and monitor key performance indicators to measure marketing effectiveness and return on investment.
• Drive integrated campaigns that generate qualified demand and support the sales pipeline.
• Oversee brand strategy and ensure consistent brand messaging across all channels and touchpoints.
• Collaborate with commercial and product leaders to inform go-to-market plans and product positioning.
• Manage marketing budget and resource allocation to maximise impact and efficiency.
• Establish governance, processes and standards for campaign planning, execution and reporting.
• Use market insight and customer research to shape segmentation, messaging and prioritisation.
• Ensure effective use of data and analytics to inform decisions and optimise channel performance.
• Represent marketing at executive meetings and contribute to corporate strategy and decision making.
• Lead vendor and agency relationships to augment internal capability and scale delivery.
• Drive cross-functional initiatives to improve customer experience and lifetime value.
• Champion continuous improvement and professional development across the marketing function.

VP Marketing: Requirements and Qualifications

• Proven senior marketing leadership experience, typically gained in a corporate or fast-growing commercial environment.
• Demonstrable track record of developing and executing successful integrated marketing strategies that delivered measurable growth.
• Experience managing multi-disciplinary teams and developing senior talent.
• Strong commercial acumen with the ability to align marketing activity to revenue outcomes.
• Excellent stakeholder management and influencing skills at executive level.
• Proficiency in using data and analytics to guide strategy and measure performance.
• Experience in brand management, demand generation and customer lifecycle marketing.
• Strong written and verbal communication skills, with the ability to present to senior audiences.
• Proven ability to manage budgets and optimise resource allocation for maximum impact.
• Strategic thinker with hands-on operational capabilities and attention to delivery detail.
• Experience working cross-functionally with sales, product and operations teams.
• Relevant degree or equivalent experience; professional development in marketing or leadership is advantageous.